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Most Active Tweeters Also Boast Most Followers
It seems logical, yes. But a new study from Beevolve released in October finds a strong correlation between a Twitter user’s tweet volume and follower count. According to the global study of 36...
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Consumers, Marketers Disagree on Effective Ads
Internet users think TV ads are more effective than online placements Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still...
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13 Social Stats to Take to Heart in 2013
The New Year is almost upon us and with it brings time for word of mouth practitioners to reflect on what new opportunities lie ahead. The world of digital and social has arguably opened more doors...
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Social networking spend slows in marketing budgets: Survey
A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011. The 2013 Senior...
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Twitter to mine people’s tweets
Twitter has began to allow ads to be targeted at users based on the words written in ‘tweets’ and messages forwarded to followers at the popular social network. Previously, contents of Twitter...
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Aussies social media use ‘in decline’
The amount of time Australians spend on social media sites is declining, according to new research involving three million internet users. Interest in sites like Facebook and Twitter grew rapidly in...
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Social Media Statistics Australia – April 2013
Another month has flown by and it is now time to report our Australian Social Media statistics for April 2013. As I have mentioned in the past, social media growth in Australia has slowed right up. The...
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QR Code Scanning Isn’t Just A Young Person’s Activity
QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to [download page] data released by ScanBuy. The company, which says...
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